Make software they can’t live without.
De-risk your strategy with behavioral science.
Nail product-market fit with MPact, our Design Partners & Early Adopters Program.
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Get customer-centric
It’s not easy to be a fly on the wall. We have 12+ years in software R&D, Market research, CX and UX with SaaS, B2B, B2C, and multi-tier purchasers, teams, and users From discovery, to synthesis, to recommendations, to decisive action, we get you unstuck, aligned with your org, and sure-footed.
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Discover known & unknown "unknowns"
You already have some customer insights you’re sure about. But you also have questions you need to answer before you discern your strategy. Let us us behavioral science to answer your “known unknowns” and discover pain points and opportunities that guesswork won’t.
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Insights for a clear course of action
Analytics, anecdotes, support calls, social media feedback, kudos and complaints are had to track into synthesized, decisive action. We give you the bird’s-eye view of your landscape by bringing multiple data streams into clear signals for acton.
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Test as you go
There’s no time nor budget for a full R&D process. Leverage our expertise and laser focus on getting rtepresnetative, actionable user data, fast, to cut down dev time, reduce iterations, and de-risk your process.
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Collect & tell customer stories
Our process, based in behavioral science allows you to be a fly on the wall in understanding how inidividuals and teams use your software in the wild. These stories support your product development process, align sales and marketing, and benchmark progress toward your CX/UX targets.
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Unbiased customer & user data
Use us to gather representative, actionable data you can base your strategy on. We work with analytics teams, set up market surveys, and use behavioral science to observe & interview customers. We synthesize clear, actionable recommendations without the pitfalls of bias.
Introducing MPact: MaaxaLabs’ Guided Design Partner Program for Startups & Incubators
You own the domain expertise, the opportunities for innovation, the engineering at the art of the possible.
Your early customers know their pain points and needs, their contexts, teams, and ecosystems.
We bring the scientific system to unlock rigorous insights from your design partner program, fast. Get nimble.
Focus on what you do best: Innovation
You’re the inventor; offload some of the time-waste and toil of the design partner process to MLPact (transcript highlights, key takeaways, summaries, follow-ups, likerts and other feedback measurements, repository, etc.)
Work with reliable data, not anecdotes or demands
Structure, capture, and synthesize qualitative data, metrics, analytics, feedback, etc into actionable insights using an insights repository and continuous-discovery recommendations
Nail the question of WHO
Ensure that design partners are representative users/decision makers who can envision and help shape your value prop- and would be prepared to eventually pay for the product. Let us handle the contracts & paperwork
Science, not bias
Eliminate your innate bias as a founder, developer and decision-maker. We structure your conversation as a partner who zeroes in on patterns, tracks deeper conversation insights, gathers metrics, and synthesizes the whole
Nail investor, stakeholder, team, market relations
We craft persuasive. actionable deliverables (i.e.: jobs to be done, user profiles, journey maps, etc.) from collected insights for due diligence, internal and investor alignment, problem definition, and innovation
Discover unknowns
Identify (and, where ROI allows, close gaps in) “known unknowns” in participant profiles (i.e.: user proficiencies, industry verticals, region, org culture & strategic values, tooling ecosystems, change management, etc.)
