It’s not easy to be a fly on the wall. We have 12+ years in software R&D, Market research, CX and UX with SaaS, B2B, B2C, and multi-tier purchasers, teams, and users From discovery, to synthesis, to recommendations, to decisive action, we get you unstuck, aligned with your org, and sure-footed.

You already have some customer insights you’re sure about. But you also have questions you need to answer before you discern your strategy. Let us us behavioral science to answer your “known unknowns” and discover pain points and opportunities that guesswork won’t.

Analytics, anecdotes, support calls, social media feedback, kudos and complaints are had to track into synthesized, decisive action. We give you the bird’s-eye view of your landscape by bringing multiple data streams into clear signals for acton.

There’s no time nor budget for a full R&D process. Leverage our expertise and laser focus on getting rtepresnetative, actionable user data, fast, to cut down dev time, reduce iterations, and de-risk your process.

Our process, based in behavioral science allows you to be a fly on the wall in understanding how inidividuals and teams use your software in the wild. These stories support your product development process, align sales and marketing, and benchmark progress toward your CX/UX targets.

Use us to gather representative, actionable data you can base your strategy on. We work with analytics teams, set up market surveys, and use behavioral science to observe & interview customers. We synthesize clear, actionable recommendations without the pitfalls of bias.