Understand your organization’s real AI readiness
Discover what’s worth doing–and what isn’t
Orchestrate tools & process your people will embrace
Govern with clarity, integrity, and a plan
MaaxaLabs uses behavioral science and deep AI expertise to remove the guesswork from your organization's AI decisions. Bring us your questions — we stay until you have real answers and real results.
Trusted by global enterprise, local nonprofits, regulated industries, and scrappy scale-ups
SAiAF: Proactive Strategy for Enterprise teams
From AWS’s AI offerings to cloud-based reliability and planning tools, we use science to understand pain points & opportunities. More
Expert AI Strategy for Higher Ed
De-risk product development and innovation, fast, using rigorous customer insights. More
Small Businesses & Owners
We love working with small and local businesses, startups, and entrepreneurs. Our research is right-sized for your budget. More
Coaching, Workshops & Trainings
Our celebrated consulting work helps you solve unique problems, align your company, and level up your customer-centricity. More
Grounded in behavioral science,
not typical vendor playbooks
MaaxaLabs takes the guesswork out of your AI decisions.
We go inside your organization — mapping real workflows, surfacing real concerns, and finding where AI genuinely helps versus where it creates new problems. From community nonprofits to university departments to small business teams, we turn complexity into a clear path forward.
Bring us your questions. We'll get you the answers you need — and work with you through to impact.
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"We were launching a new product and needed to make sure it hit with our target market. MaaxaLabs set up a customer council so we could get continuous feedback from real users from start to finish. It took her a week to set up UserLabs and get data on our prototype." -Jen W., Principal Product Manager
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"We needed to validate which of two directions to invest in our software offerings during a time when our competitors were edging in. MaaxaLabs journey mapped our options with users, aligned our product, marketing and sales teams, and unlocked a successful launch." -Darryl H., Founder & CEO
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"It was time for my small business to launch its biggest product to date. In two weeks, MaaxaLabs drew up and launched a survey that assured us that our customers would love a new product–and were unlikely to pay for our alternative version. We nailed it." -KathrynM. , Founder
MaaxaLabs has been recently featured in:
Recent talks and articles:
Steeped in the social sciences, service design, and bleeding-edge technical innovation, Maaxa Labs builds a constellation of customer insights you can trust. Learn more about our approach and portfolio through some of our recent projects, thought leadership, and events:
“Industry’s big challenge is to peer into the messy, real-world experience of teams and users; I leverage behavioral science to help leaders make, adopt, or govern the right tools for the right people.”
— Ali Maaxa, Ph.D.
“After years at design firms, in-house at major tech enterprises, and researching at a host of leading universities, I founded MaaxaLabs to bring customer insights to unicorn projects, emerging technologies, and small businesses: cases who stand to benefit the most from the behavioral sciences. My reputation is built on solving tricky customer problems and making a big impact.”
Get in touch.
Let’s talk about what changes, opportunities, challenges, and innovations you’d like to get clear on.
Or connect about what it means to apply behavioral science to understanding your customers more
Or imagine how a little data on what your customers experience will bring you closer to them.