Connect with your customers
Discover what they need & want
Innovate products & services they’ll love
Test, perfect, and scale your offering
MaaxaLabs uses behavioral science to take the risk out of your business decisions. Bring us your questions; we get answers and bring results.
Our clients see big success: global enterprise to local startups
Customer-Centric Software
From AWS’s AI offerings to cloud-based reliability and planning tools, we use science to understand pain points & opportunities. More
Perfect Consumer Products
De-risk product development and innovation, fast, using rigorous customer insights. More
Small Businesses & Owners
We love working with small and local businesses, startups, and entrepreneurs. Our research that is right-sized for your budget. More
Workshops, Trainings & Consulting
Our celebrated consulting work helps you solve unique problems, align your company, and level up your customer-centricity. More
AI Adoption & Governance
Drawing from 7 years of onsite research on organizational AI adoption, we use our Strategic Framework (SAiAF) to help your org prep, align and execute. More
Your agency for insight
MaaxaLabs takes the guesswork out of your business decisions. Bring us your questions. We’ll get you the answers you need, right on time.
We witness your customers use products in the wild - from recycling bins to financial planning software. We test prototypes and collect stories. We design clever market surveys to uncover big opportunities. From recycling bins, to campsite bookings, to highly technical software, we drive results through powerful scientific insights.
Put our deep industry experience to work to understand your customers’ needs and experiences, their pains and their excitement. And perfect them.
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"We were launching a new product and needed to make sure it hit with our target market. MaaxaLabs set up a customer council so we could get continuous feedback from real users from start to finish. It took her a week to set up UserLabs and get data on our prototype." -Jen W., Principal Product Manager
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"We needed to validate which of two directions to invest in our software offerings during a time when our competitors were edging in. MaaxaLabs journey mapped and workshopped our options with users, aligned our product, marketing and sales teams, and led to our biggest success in '22." -Darryl H., Founder & CEO
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"It was time for my small business to launch its biggest product to date. In two weeks, MaaxaLabs drew up and launched a survey that assured us that our customers would love a new product–and were unlikely to pay for our alternative version. We nailed it." -KathrynM. , Founder
MaaxaLabs has been recently featured in:
Recent talks and articles:
Steeped in the social sciences, service design, and bleeding-edge technical innovation, Maaxa Labs builds a constellation of customer insights you can trust. Learn more about our approach and portfolio through some of our recent projects, thought leadership, and events:
“Industry’s big challenge is to peer into the messy, real-world experience of teams and users; I leverage behavioral science to help leaders make, adopt, or govern the right tools for the right people.”
— Ali Maaxa, Ph.D.
“After years at design firms, in-house at major tech enterprises, and researching at a host of major universities, I started MaaxaLabs to bring customer insights to unicorn projects, emerging technologies, and small businesses: cases who stand to benefit the most from the behavioral sciences. I’m passionate about solving tricky customer problems and making a big impact.”
Get in touch.
Let’s talk about a research idea you’ve been kicking around, about how you can improve access to your product by people with all kinds of backgrounds and use cases, about new movements in AI for operations, or any other use of the social sciences to understand how humans interact with businesses and products. Or just subscribe to my monthly Lab Report to stay on top of the latest movements in discovery and innovation - and to get quick, actionable tips on how to center your customers!