How MaaxaLabs Made it Easier to Choose a Campsite at our National Parks

When the US National Parks needed to re-platform their entire campsite selection and reservation experience, they called on us. Listen to how we tuned in to the real experiences and attitudes of campers from all walks of life.

THE SITUATION:

My clients at Seattle SoundTransit had a rare, multi-million-dollar opportunity to better serve the public with their wayfinding signage.

I always love the opportunity to work in service design for public organizations.

THE TASK:

How they look:

How visible they are:

How they relay information:

THE ACTION:

THE RESULT: