Tools for Product Leaders

11 years of supporting product leaders with science-driven methods and insights for getting closer to your customer. Right-sized, low-overhead, collaborative, and deeply impactful.

Just ask teams at AWS, New Relic, Disney, Booz Allen, AT&T, J&J, and more.

  • Learn the science behind strong customer conversation with global expert on customer storytelling for product leaders. This three-week, cohort-based e-course (with optional live sessions) is a toolkit for data collection, synthesis, and influence. Featured at ProductWorld, Women in Product, and ProductTank.

    May 2025 cohort now enrolling; wait list for future cohorts available. Priced and expensible for employee development budgets.

    https://maven.com/maaxa-labs/science-storytelling-pm

  • De-risk your strategy with science-driven customer insights

    Schedule a gift consult and tell us what you’re working on

  • The Science and Storytelling of Knowing Your Customer:

    A Comprehensive E-Workbook for Product Storytelling by MaaxaLabs

    Get it here!

    A Comprehensive e-Workbook for Product Storytelling. Our course is a live walk-through of this work in sessions, as well as videos, trainings, and external sources and readings that will have you collecting and telling customer stories like a pro.