Tools for Product Leaders
11 years of supporting product leaders with science-driven methods and insights for getting closer to your customer. Right-sized, low-overhead, collaborative, and deeply impactful.
Just ask teams at AWS, New Relic, Disney, Booz Allen, AT&T, J&J, and more.
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Learn the science behind strong customer conversation with global expert on customer storytelling for product leaders. This three-week, cohort-based e-course (with optional live sessions) is a toolkit for data collection, synthesis, and influence. Featured at ProductWorld, Women in Product, and ProductTank.
May 2025 cohort now enrolling; wait list for future cohorts available. Priced and expensible for employee development budgets.
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De-risk your strategy with science-driven customer insights
Schedule a gift consult and tell us what you’re working on
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The Science and Storytelling of Knowing Your Customer:
A Comprehensive E-Workbook for Product Storytelling by MaaxaLabs
A Comprehensive e-Workbook for Product Storytelling. Our course is a live walk-through of this work in sessions, as well as videos, trainings, and external sources and readings that will have you collecting and telling customer stories like a pro.
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