https://maaxalabs.com/ourwork daily 0.75 2024-07-28 https://maaxalabs.com/ourwork/small-business-owners-deserve-research-too monthly 0.5 2024-07-28 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/10a72024-c590-42ff-9288-87825fac44bf/Screenshot+2024-02-07+at+3.21.26%E2%80%AFPM.png Case Studies, Services, Projects - Small Business Owners Deserve Research, Too! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/qisjypp7rlor2zgyr75t41h0i871f1 monthly 0.5 2024-07-28 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/d7c28c74-9d48-4619-bcfd-442015c3fba9/Screen+Shot+2024-01-26+at+8.18.49+AM.png Case Studies, Services, Projects - Making Better Signs for Commuters with Seattle SoundTransit - Make it stand out We were cold and rainy, and discovered so much about customer needs! https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/03904ff9-9025-44ea-966d-fb9b21ae5a6e/Screen+Shot+2024-01-26+at+5.28.09+PM.jpg Case Studies, Services, Projects - Making Better Signs for Commuters with Seattle SoundTransit - Make it stand out From my research proposal: coming up with a careful framework for measuring sentiment, demographics, and needs. Only then could SoundTransit be assured that they were staking their multi-million-dollar initiative on excellent data. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/3d95d846-0d14-4339-a5df-abe4c13b14e3/Screen+Shot+2024-01-26+at+8.19.28+AM.jpg Case Studies, Services, Projects - Making Better Signs for Commuters with Seattle SoundTransit - Make it stand out A challenging, but very fruitful, onsite research design! https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/1702966158835-E0B2E3S19N4UM7YOHDLF/Screen+Shot+2023-12-18+at+9.44.51+PM.png Case Studies, Services, Projects - Making Better Signs for Commuters with Seattle SoundTransit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/61affb08-ce88-4752-a9b0-630e8336602c/Screen+Shot+2024-01-26+at+8.20.08+AM.jpg Case Studies, Services, Projects - Making Better Signs for Commuters with Seattle SoundTransit - Make it stand out We synthesized our data and used it to shape a careful survey that would give SoundTransit precise direction that they could use to show stakeholders why they were making the decisions they were, and assure their success in assigning the grant funds to the right signs. https://maaxalabs.com/ourwork/how-maaxalabs-can-help-you-with-complicated-business-budgetingnbsp monthly 0.5 2024-07-28 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/046e8d13-39c8-4339-9c4e-c2038cfb289e/Screen+Shot+2024-01-27+at+6.03.12+PM.png Case Studies, Services, Projects - How MaaxaLabs helps FP&A teams with complicated business budgeting  - Make it stand out Key categories that make FP&A processes difficult - by targeting these issues, you can have big impact on your outcomes. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/5e2d2264-28cd-4d03-9a1f-cfbbd0083544/Screen+Shot+2024-01-27+at+6.03.05+PM.png Case Studies, Services, Projects - How MaaxaLabs helps FP&A teams with complicated business budgeting  - Make it stand out Key perspectives on understanding the FP&A process: across teams, these issues arise again and again. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/1702965865269-23UBNLVKHFT3ZSFMSXBJ/Screen+Shot+2023-12-18+at+9.37.54+PM.png Case Studies, Services, Projects - How MaaxaLabs helps FP&A teams with complicated business budgeting  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/df9e3386-1a20-43c4-a8a1-ac5da0c527a1/Screen+Shot+2024-01-27+at+5.53.21+PM.png Case Studies, Services, Projects - How MaaxaLabs helps FP&A teams with complicated business budgeting  - Make it stand out The “hats” that can be worn by different participants in the FP&A process, often by multiple employees with different titles. Sometimes multiple “hats” are worn by the same employee. By naming and understanding these jobs to be done, we can pinpoint who owns what in the FP&A process, and where blocks and friction come in, sometimes causing costly planning, personnel, or strategy issues. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/eeaf6820-26ac-4560-82e4-514d1d0f1681/Screen+Shot+2023-02-28+at+11.32.33+AM.jpg Case Studies, Services, Projects - How MaaxaLabs helps FP&A teams with complicated business budgeting  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/37940b15-739e-48b8-a618-3691bb76cb2e/Screen+Shot+2024-01-27+at+5.57.02+PM.png Case Studies, Services, Projects - How MaaxaLabs helps FP&A teams with complicated business budgeting  - Make it stand out I mapped the entire end-to-end yearly FP&A process across 72 teams, the steps involved and who performs them, and for each step: the tooling used by various employees, points of friction or breakdown, team sentiment, or attitude toward the process, risks, and opportunities for improvement. Dozens of our customers requested this workshop onsite so that they could get their teams aligned on friction, opportunities, and improvements. This journey map, around which the workshop is centered, takes about 15 minutes to walk through. I’m happy to share it with you - reach out and I’ll take some time to walk you through it and offer a template you can use to map your team’s process. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/82872e85-8aca-415e-9f1e-9c7a22a38544/Screen+Shot+2023-02-28+at+1.35.46+PM.jpg Case Studies, Services, Projects - How MaaxaLabs helps FP&A teams with complicated business budgeting  - Make it stand out In order to understand FP&A process, we have to seek to cross-functional teams, and their stakeholders. Here I am onsite witnessing a team work. https://maaxalabs.com/ourwork/real-solutions-for-artificial-intelligence-a-maaxalabs-framework-for-ai-adoption-and-governance monthly 0.5 2024-07-28 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/e18140c8-79fd-4916-9f30-fdb5775c5d81/My+project-5.jpg Case Studies, Services, Projects - Real Solutions for Artificial Intelligence: A MaaxaLabs Framework for AI Adoption and Governance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/human-intelligence-a-digital-anthropologist-on-the-wild-west-of-ai monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/1667412190555-80WMHWMFV0TPBYC6PRPD/output-onlinepngtools.jpg Case Studies, Services, Projects - Human Intelligence: A digital anthropologist on the 'Wild West' of AI - MaaxaLabs on the Culture of AI Human Intelligence is an occasional series to help Portland Business Journal readers better understand how they might use AI to improve their businesses. We'll highlight takeaways and best practices shared by people who are adding AI to their products or who study the technology. https://maaxalabs.com/ourwork/blog-post-title-three-th7jk monthly 0.5 2024-01-28 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/0a50c4b8-94ee-4cfe-8552-ffdd9eb59442/My+project-1-14.jpg Case Studies, Services, Projects - User Journeys for Product Leaders: Proto-Journey Maps for Smart Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/blog-post-title-four-y4kgk monthly 0.5 2023-07-22 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/373f31fd-9e24-4913-947f-167764f375ab/My+project-4-7.jpg Case Studies, Services, Projects - Personas are stale. Segments are too broad. New approaches to the *question of who* uses your product are key: our approach. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/bringing-it-all-back-home-a-fractional-chief-experience-officer-integrates-customer-insights-from-across-your-organization monthly 0.5 2023-07-22 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/bbf1a419-0a3e-4f20-bcd8-3ff47e213fd9/My+project-2-4.jpg Case Studies, Services, Projects - How a fractional Chief Experience Officer (CXO) can help your org bring all your wild customer insights back home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/cultureofcloud monthly 0.5 2024-01-14 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/42d5ed1d-3158-4f61-9982-996fd899be0b/My+project-4-2.jpg Case Studies, Services, Projects - Culture of Cloud: A Podcast about Humans and High Tech by MaaxaLabs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/understanding-humans-is-a-technical-but-teachable-skill-coaching-consulting-leading monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/5f3fb3c3-e938-47f2-9f50-1abb47e46d59/My+project-4.jpg Case Studies, Services, Projects - Understanding Humans is a Technical, but Teachable, Skill: MaaxaLabs Coaching, Consulting, Leadership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/insights-for-business-leaders-state-of-the-industry monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/9a39c178-7eb2-4242-a628-eaf689f574a1/My+project-2-2.jpg Case Studies, Services, Projects - Insights for Business Leaders: State of the Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/instead-of-a-formal-customer-council-build-a-userlab-never-be-at-a-loss-for-customer-insights monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/43056c45-b552-480a-b643-49cf90ccee4f/My+project-2-6.jpg Case Studies, Services, Projects - Instead of a Formal Customer Council, Build a UserLab: Never be at a loss for on-demand customer insights - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/customer-centricity-bar-raisers-methods-and-frameworks-you-can-learn monthly 0.5 2023-07-17 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/7c487622-2b5a-425b-bc98-bfd742a5a7cb/My+project-4-3.jpg Case Studies, Services, Projects - Customer Centricity Bar Raisers: Methods and Frameworks you can learn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/journey-maps-for-product-and-process-change monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/b18dc833-39ef-46a1-8ff6-aeaafd5ee6d4/My+project-2-7.jpg Case Studies, Services, Projects - New Tools, New Process, New Team: Journey Mapping for Change Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/career-coaching-for-social-scientists-sliding-scale-support-for-transitioning-academics-in-industry monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/7a9d1c44-478b-41f9-9f4e-ba532be294d6/My+project-3-4.jpg Case Studies, Services, Projects - Career Coaching for Scientists and Humanists: Sliding-scale Support for Transitioning Academics in Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/understanding-ai-in-your-everyday-and-work-life-the-maaxalabs-approach monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/02385b96-4540-4746-b9c7-4d6e27a64bf3/Screen+Shot+2023-12-18+at+9.29.59+PM.png Case Studies, Services, Projects - Understanding AI in Your Everyday and Work Life: The MaaxaLabs Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/how-maaxalabs-made-it-easier-to-choose-a-campsite-at-our-national-parks monthly 0.5 2023-12-29 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/5966f560-f09f-4207-b591-f002340136ed/Screen+Shot+2023-12-18+at+9.24.18+PM.png Case Studies, Services, Projects - How MaaxaLabs Made it Easier to Choose a Campsite at our National Parks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/Blog Post Title One-p72p3 monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/2aa44964-229e-4617-a586-5e0deb27b688/My+project-1-8.jpg Case Studies, Services, Projects - Research for Product Leaders: State of the Industry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/blog-post-title-two-az6s7 monthly 0.5 2023-07-14 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/d544c8a2-314f-45d8-837d-dc7bebb1e165/My+project-1.png Case Studies, Services, Projects - Driving while Discovering: How Product Leaders Collect Solid User Insights, Lightning Fast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://maaxalabs.com/ourwork/tag/tech monthly 0.5 https://maaxalabs.com/ourwork/tag/software monthly 0.5 https://maaxalabs.com/ourwork/tag/journey+mapping monthly 0.5 https://maaxalabs.com/ourwork/tag/AI. monthly 0.5 https://maaxalabs.com/ourwork/tag/entrepreneurs monthly 0.5 https://maaxalabs.com/ourwork/tag/market+research monthly 0.5 https://maaxalabs.com/ourwork/tag/Small+business monthly 0.5 https://maaxalabs.com/ourwork/tag/b2b monthly 0.5 https://maaxalabs.com/ourwork/tag/site+visits monthly 0.5 https://maaxalabs.com/ourwork/tag/business+process monthly 0.5 https://maaxalabs.com/ourwork/tag/saas monthly 0.5 https://maaxalabs.com/ourwork/tag/right-size monthly 0.5 https://maaxalabs.com/ourwork/tag/consumer monthly 0.5 https://maaxalabs.com/ourwork/tag/service+design monthly 0.5 https://maaxalabs.com/events daily 0.75 2024-07-27 https://maaxalabs.com/events/v6dvzdq94aclqwakybqdzehsaiorpj-4sxx9 monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/13ce1c73-a01f-4c7f-a468-7af1b9f04b2f/Screen+Shot+2023-01-13+at+8.42.27+AM.jpg MaaxaLabsInTheNews - Modern Software Podcast: What an Anthropologist Brings to a Software Company with Ali Maaxa - Watching Hackers Hack in the Native Habitats Technology and software companies employ a wide variety of specialists, from software engineers to technical writers to user experience designers. Increasingly, though, that roster also includes anthropologists. Listen here: https://maaxalabs.com/events/v6dvzdq94aclqwakybqdzehsaiorpj monthly 0.5 2023-07-24 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/1690231674289-ZZM8AWY27D0A7VEJT870/Screen%2BShot%2B2023-01-13%2Bat%2B8.33.55%2BAM.jpg MaaxaLabsInTheNews - Product Momentum Podcast: Innovation Through Digital Anthropology with Ali Maaxa - Space, Staff and Systems For product people, a big part of the job is understanding not only what motivates our users, but also the systems they are tied to – and how those two things tie together. As it turns out, the bond that connects them is formed by the tools we build and the best practices we develop around them. Listen here: https://maaxalabs.com/events/event-four-5fkk4 monthly 0.5 2020-06-24 https://maaxalabs.com/events/event-one-229xx monthly 0.5 2020-05-20 https://maaxalabs.com/events/event-five-dwnnk monthly 0.5 2020-06-24 https://maaxalabs.com/events/event-three-6h9wn monthly 0.5 2020-06-24 https://maaxalabs.com/events/event-two-j42xk monthly 0.5 2020-06-24 https://maaxalabs.com/home daily 1.0 2025-02-20 https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/8a0b7add-3a7f-4ea1-a50d-be1c1443344e/Screenshot+2024-07-23+at+9.54.42%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/b167b49a-2d07-4df8-b461-4028d8d38531/Screenshot+2024-07-23+at+9.50.58%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/bf99bcfa-bb4b-4157-9e79-f936c6b6164c/Screenshot+2024-07-23+at+9.57.36%E2%80%AFPM.png 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https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/46012160-2aa8-45dd-a1db-c1741740c780/Screenshot+2024-07-27+at+5.23.56%E2%80%AFPM.png For Small Business We helped this business owner survey her markets, predict their interest in various prototypes, hear their concerns and excitement, and nail the launch of her second product. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/aba4247a-2f28-400f-89e3-ee6fa65d9a57/Screenshot+2024-07-27+at+5.26.25%E2%80%AFPM.png For Small Business We spent an afternoon at this gelato shop to discover what was holding up lines at peak times, and eliminate the friction. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/1077c3d6-4cd8-4663-8d49-d887a534b119/Screenshot+2024-07-27+at+5.28.59%E2%80%AFPM.png For Small Business How will users utilize my new business app in their work lives? We helped this startup owner map his customers' journey in two days' time. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/85ae7787-f191-4b2f-9754-2c3b125b93d9/Screenshot+2024-07-27+at+5.30.32%E2%80%AFPM.png For Small Business At MaaxaLabs, we strongly believe in helping our fellow small business owners get the insights they need to win. We'll right-size support for you that will rock your strategy. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/6921026c-5c5e-41d2-ac6a-a76648ef3f77/Screenshot+2024-07-27+at+5.32.36%E2%80%AFPM.png For Small Business In order to get unbiased data from your survey, let us put social science to work in designing, deploying, and analyzing your data so you can de-risk your business decisions. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/f1043d0a-7a4b-4bf8-bac8-c3486fbb72c2/Screenshot+2024-07-27+at+5.33.40%E2%80%AFPM.png For Small Business We set up a kiosk in downtown Seattle for a day to try out three street sign designs on a wide variety of users. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/73876243-165c-4534-a4ec-81355b64bd02/Screenshot+2024-07-27+at+5.35.36%E2%80%AFPM.png For Small Business Walk the service is a light-lift way to have a MaaxaLabs researcher assess your end-to-end customer journey and produce actionable recommendations to improve your bottom line. https://images.squarespace-cdn.com/content/v1/629047fb0f12de4504505c28/274b8f55-a1ff-4301-90c5-3d5061163f3a/Screenshot+2024-07-25+at+3.59.13%E2%80%AFPM.png For Small Business We offer a gift assessment with three self-serve customer-centricity recommendations for our small business customers. 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